Product Marketing Manager (Integrations) | Apify

Product Marketing Manager (Integrations) | Apify

Informace
Join Apify on our mission to help anyone get more value from the web, so they can automate tasks and spend time on the things that matter most.

Apify downloads billions of web pages from all over the world for science (https://apify.com/success-stories/helping-the-planet-with-data), market research (https://apify.com/success-stories/automated-competitive-intelligence), and finding lost children (https://apify.com/success-stories/fighting-child-traffickers-with-technology). We give AI chatbots (https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/) the context to interact intelligently, and we’re making AI agents (https://blog.apify.com/how-to-build-an-ai-agent/)an integral part of the Apify platform.

To support our mission, were looking for a talented Product Marketing Manager to help us build and promote Apifys integrations with platforms like n8n, Make, Zapier, and others.

What you’ll be working on:

* Work hand-in-hand with the Integrations team to provide market and user feedback that influences the future roadmap of Apifys integrations. Collaborate daily with the Product Manager on open projects, activities, and roadmap priorities.

* Own marketing/GTM strategy for Apifys integrations, from high-level positioning to tactical execution. Youll work on initial launches and co-marketing campaigns that drive adoption and awareness.

* Expand partnerships with key platforms such as Make, Zapier, and n8n - coordinating joint campaigns, tutorials, and content initiatives that help each ecosystem grow.

* Understand the needs of our user base - from individual developers to large enterprises - to craft tailored product messaging, positioning, and marketing collateral for our integrations.

* Measure and report on the performance of marketing campaigns, using data to inform future strategies and product decisions.

* Collaborate with the broader PMM team to share learnings, align messaging frameworks, and contribute to customer journey optimization across clusters.

* Identify key integration trends and monitor the competitive landscape to find new opportunities for growth and partnerships.

* Keep internal teams (Product, Sales, and Marketing) informed and educated about new integrations and use cases.

They say there are no perfect candidates, but you might be the one if you have:

* You have 5+ years of experience in B2B product marketing, ideally at a technology company with a strong focus on developers and a product-led growth (PLG) model.

* You have a genuine passion for integrations, automations, and APIs, and youre constantly exploring how they create greater value for users.

* You have a proven track record of developing and executing GTM and product marketing strategies, including user research, competitive analysis, and messaging and campaign delivery.

* You grasp complex technical concepts, such as APIs, webhooks, MCP, and translate them into clear, relatable, and engaging marketing stories for both technical and non-technical audiences.

* You thrive in cross-functional environments and know that collaboration and communication are key to success. You build trust and transparency with Product, Marketing, and Partner teams alike.

* You have excellent written and verbal communication skills in English and experience working directly with product managers and engineers.

* Any technical background or experience in the integration/automation ecosystem (especially with Zapier, Make, or n8n) is a strong plus.

What we expect from you in the first 6 months:

Youll start as an individual contributor in the Integrations team. Your first goal is to become familiar with the teams workflow - sprint planning, retrospectives, and other meetings - then agree on a strategy before launching major marketing initiatives. Youll learn Apifys most popular Actors, integrations, use cases, and customers.

This role requires regular communication with multiple stakeholders across Apify. Youll work closely with the Integrations teams Product Manager and developers, while also being part of the Marketing and Product Marketing teams. You should spend most of your onboarding in the Prague office to meet everyone and build relationships.

By the end of the first month, we expect you to:

* Complete the general onboarding plan.

* Build an advanced automation workflow using Apify and n8n that solves the real marketing needs of our team.

* Meet all relevant stakeholders in 1on1s and get up to speed with the Integrations team.

* Review Apify’s current customer journey and had at least five calls with existing customers to learn how they are using integrations.

* You know the most successful integration (and associated use case) in and out, and can demo an n8n workflow or how to create an MCP server (or an AI agent) in a partner integration.

* You know where to find and interpret data on retention, number of users, and revenue for different integrations, so you can answer questions like: which integration retains users the best? Which integration helped generate the most revenue?

* Youre familiar with Apifys three different pricing models.

By the end of the first 3 months, we expect you to:

* Develop a deep understanding of Apifys existing integrations, including our API, webhooks, and key partner integrations like n8n, Zapier, Make, and our growing list of data and AI-related connectors.

* Engage with our current users and partners to learn about their primary use cases, challenges, and the value they gain from our integrations.

* Review the Integrations playbook, suggest updates and improvements on how we pitch integration options to our potential partners. The goal is to do more marketing-driven communication.

* Analyze the current marketing channels through which users discover and adopt integrations, and propose new, innovative channels to explore.

* Achieve early successes by developing and implementing initial marketing strategies or campaigns for one of the integrations. The goal is to have at least 1 of your experiments launched and delivering results. The campaign should reach at least 2,000 relevant users and bring 200 sessions.

By the end of the first 6 months, we expect you to:

* Drive adoption of our various integrations, the overall number of active users and runs should grow at least 7% MoM.

* Organize at least three co-marketing campaigns (i.e., webinars, podcasts, tutorials) with Apifys integration partners monthly.

* Understand the user data related to Apifys various integrations and use it to influence the adoption of features and the acquisition of new customers.

* Take full ownership of the marketing roadmap for integrations, define it and align it with customer needs, market trends, and company goals.

* Take full ownership of using integrations in our own marketing workflows.

* Take ownership of one of the PMM projects (either from a customer journey perspective or AI adoption & processes) that would help the team grow.

Why should you work at Apify?

* Space, support, and autonomy for personal growth, with a direct impact on our success

* Full-time position in Prague at our amazing office located in Lucerna Palace

* Option to work remotely

* Flexible working hours

* Nobody counts holidays as long as the work gets done

* Stock options and profit sharing

* Free Multisport card ‍

* We welcome pets, kids, and bikes at the office

* Epic team buildings and offsites with biking, canoeing, and other adventures

* Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams

* Generous hardware budget

* Free lunches every day when working from the office

* Unlimited supply of & and snacks

* Free entry to the wonderful Prague Zoo

* Ping-pong, chess, PS5, lightsabers, foosball league after lunch

For more details about Apify and what it is like to work with us, see our Careers page (https://apify.com/jobs).
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