Marketing Manager | Webglobe

Informace
Job description, responsibilities and duties

Webglobe is a leading digital service provider in the region, serving 120,000+ customers and scaling fast. We’re looking for a Marketing Manager with deep curiosity for automation, CRM, and data-driven growth, who knows how to turn ideas into repeatable, high-performance acquisition and retention systems.

This role goes beyond launching campaigns; youll help engineer the marketing stack that fuels revenue. From Hubspot automation workflows and lifecycle journeys, to lead scoring models, multi-channel automation, and RevOps collaboration you’ll operate where creativity meets data, and where growth becomes measurable.

If you’re excited by building scalable operations for a challenger brand becoming a market leader, this is your chance.

Key responsibilities:

* Build and optimize automation workflows (lead nurturing, onboarding, re-engagement, upsell)

* Develop lead scoring models to improve Sales alignment and prioritize intent audiences

* Support RevOps processes (data quality, lifecycle stage definitions, funnel health, routing rules).

* Improve customer journey touchpoints through triggered emails, behavioural nudges, and personalized flows

* Work with Product and Sales to ensure CRM workflows reflect accurate offers, lifecycle stages, and business rules

* Effectively communicate upcoming changes and activities to key company stakeholders

* Co-create and execute multi-channel marketing plans by segment and product line

* Own performance for assigned campaigns, including planning, execution, reporting, and P&L

* Analyze funnel data, attribution insights, and cohort metrics to optimize performance

* Create briefs, coordinate execution, and ensure campaigns launch at quality

* Manage the marketing calendar (promotions, product launches, brand campaigns)

* Identify growth opportunities and emerging trends across acquisition, retention, and automation

Benefits:

* A friendly and informal atmosphere in a fast-growing market leader

* Competitive compensation and benefits

* Multisport card

* Mobile tariff

* A great place to learn and boost your career

* Possibility to work remotely or from any of our offices in Czechia or Slovakia

* Flexible working hours

* 25 days of vacation

Desired qualifications and experience

* 5+ years of experience in digital/integrated marketing, preferably in tech / data-driven industries

* Hands-on experience with CRM and automation platforms (HubSpot, MailKit, or similar tools).

* Solid understanding of lead scoring, lifecycle stages, nurturing flows, segmentation, and customer journeys

* Comfortable with analytics (GA4, Looker Studio, data dashboards, KPI tracking)

* Ability to structure campaigns, write clear briefs, and align cross-functional teams across Sales, Product, Dev

* Experience with strategy planning, budgeting, calendars, and iterative optimization

* English proficiency and Slovak or Czech native speaker
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