Marketing Manager (Polish-Speaking) @ TapOK

Mission for the role: To ensure an effective brand presence in the Polish market through a deep understanding of culture, consumer behaviour, and an analytical marketing approach.

• Over 2 years of experience as a Marketing Manager.
• Experience in sales.
• Knowledge of marketing analytics: competitive analysis, market analysis, segmentation, positioning, pricing, and activity analysis.
• Understanding of local cultural values, behaviours, and communications.
• Experience in analysing large data sets.
• Ability to work with text and adapt messages to the local market (e.g., optimisation of sales scripts).
• Experience in researching user personas and conducting in-depth analysis of target audience profiles.
• Project management experience.
• Experience in implementing strategies to improve customer service in the B2C segment.
• Experience in conducting research and marketing experiments.
• High level of analytical skills, flexibility of thinking, and a research-oriented mindset.
• C1 level proficiency in Polish.

Benefits for the companys employees:

- annual systematic salary review in accordance with your achievements and market conditions.
- The working day can start between 8:00 and 11:00 and end between 17:00 and 20:00.
- Paid vacation (20 working days per year) and sick leave (unlimited, upon request).
- corporate English courses.
- days off on public holidays and day transfers.
- 1 paid day off per year in honour of your or your familys birthday.
- paid days off in case of birth of a child, marriage or loss of a close relative.

Compensation package:

- professional training and certifications.
- Reimbursement for language learning (English, Ukrainian, Italian, German, Spanish) for employees who actively use foreign languages in their work.
- financial assistance in case of childbirth, marriage or loss of a close relative.
- assistance in cases caused by war or serious illness (the amount is determined individually).
- New Years and anniversary gifts.
- Team-building corporate events.
- Business trip expenses (travel, accommodation, per diem).

Compensation under the “Cafeteria” system for individual needs.

You can choose one or more options within the budget (3000 UAH/quarter):

- self-development courses.
- working literature.
- subscriptions to professional applications and resources.
- sports (gym or pool memberships).
- medical checks, vitamins or consultations
- Repair of a personal laptop used for work.
- renting a coworking space.

,[ Ensure that marketing communications meet the cultural and linguistic standards of the market., Monitoring competitors marketing activities and generating recommendations for local adaptation., Customer experience management through the creation and continuous analysis of the Customer Journey Map., Assessing the level of customer satisfaction and the effectiveness of brand interaction at the local level., Validating sales and communication scripts for linguistic correctness and cultural specificity. ] Requirements: E-commerce, Digital marketing, Market analytics, marketing strategy Tools: . Additionally: Sport subscription, Training budget, Small teams, International projects.

Kategorie

marketing

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