Lifecycle Marketing Operations Manager @ SwingDev—a hippo company
(práce v Polsku)

Lifecycle Marketing Operations Manager @ SwingDev—a hippo company

Polsko

• Have around 4+ years of experience in developing email campaigns with HTML/CSS
• Possess 4+ years of experience with Liquid (or similar templating language)
• Bring technical experience with Braze and Customer.io
• Are strongly focused on processes to identify inefficiencies and drive improvements
• Have a working knowledge with SQL
• Are enthusiastic about working for a mission-driven brand
• Are innovative and creative, with a logical and methodical approach to problem solving
• Are driven, self-motivated, and committed to high quality work and outcomes
• Believe in true partnership and collaboration throughout an organization
• Have a great command of English (written & spoken).
• Are available to work two days a week in the afternoon hours, including evening meetings due to U.S. time zone collaboration (we respect work-life balance but prioritize effective communication)

SwingDev—a hippo company is the Polish branch of a fast-growing InsurTech product company – Hippo Insurance. Our goal is to protect the joy of homeownership. We believe that insurance should protect the things people treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep our clients protected throughout their homeowner journey. We also help them find coverage for everything life brings—from auto to flood—reimagining how people care for their homes. 

About the role:

We’re looking for a hands-on Lifecycle Marketing Operations Manager to implement and execute impactful lifecycle campaigns (e-mail, sms, push), streamline processes, and drive operational initiatives forward. Reporting to the Senior Lifecycle Marketing Manager, you’ll build smart automations and focus on what truly drives results.  

As a member of Lifecycle Team, you’ll work side by side with product, engineering, marketing, analytics, sales, and customer experience to drive growth across the whole customer journey - from acquisition and onboarding to engagement, cross-sell, and retention. 

To do well here, you’ll bring sharp analytical and experimentation skills, an eye for detail and a passion for personalized marketing. You’ll also be comfortable getting hands-on with campaign builds (in tools like Braze and Customer.io) and enjoy turning data and creativity into impact. So, if you are excited about marketing tech and finding smarter ways to engage customers, we’d love to hear from you. This opportunity gives you the chance to go beyond simple execution and have a big impact on Hippo’s business goals. 

,[You’ll code dynamic, personalized campaigns across email, push and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys. , You’ll work on multi-channel journey execution in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization. , You’ll write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects. , You’ll integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues. , You’ll monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and Customer Data Platforms. , You’ll segment and target audiences precisely by defining audiences based on behavioral, demographic, or custom criteria, collaborating with data and product teams using SQL and Tableau. , You’ll collaborate cross-functionally with Product, Engineering, Analytics, Creative, and Marketing teams to align requirements, improve processes, and enhance campaigns. , You’ll improve operational workflows by identifying inefficiencies and implementing scalable processes for testing, documentation, link libraries, and reporting standardization. , You’ll manage projects end-to-end by overseeing timelines, writing tickets, and planning sprints to ensure smooth campaign execution. , You’ll monitor platform health proactively by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance. ] Requirements: HTML/CSS, Braze, Customer.io, SQL, Templating language, Liquid Tools: . Additionally: Multisport, Hope physiotherapy, International environment, Private insurance, Medical care, Language classes, Personal Development Days, Voluntary Days Off, Cafeteria system, Nanny services, Ask Henry , Team building events, Free coffee, Free lunch, Bike parking, Playroom, Shower, Free snacks, In-house trainings, No dress code, Startup atmosphere.

Kategorie

marketing

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