Head of Marketing for VL Group @ VirtusLab
(práce v Polsku)

Head of Marketing for VL Group @ VirtusLab

Polsko

What we expect in general

• ~10 years of senior marketing experience in IT consulting or professional IT services.
• Technical audience fluency – deep understanding of developer ecosystems, with the credibility to speak to experts in Scala, AI/ML, and DX.
• Revenue-focused Marketing – proven success in demand generation, ABM, and digital campaign execution that delivers pipeline and revenue.
• Modern marketing operations mindset – hands-on experience with automation tools and marketing analytics.

Nice to have

• Experience with global brand expansion, ideally from Europe to the US — with measurable increases in brand equity and market traction.
  
• Multi-brand strategy expertise – successful integration of acquired or specialist brands under one marketing vision.

At VirtusLab Group, we build future-ready software that helps businesses reach peak performance. Now, we’re looking for a confident and strategic Head of Marketing (HoM) who will lead and activate marketing across the entire VirtusLab Group, including VirtusLab, plus three specialist & unique brands (Softwaremill, Sensinum, and ReasonField), to deliver growth, greater visibility, and market traction.

About the role
It’s a role for a proven marketing leader with a deep understanding of the developer audience, a feel for technical storytelling, and a drive to make a measurable business impact.

A few perks of being with us

• Flexible hybrid work model
• Home office reimbursement
• Language lessons
• MyBenefit pointsP
• rivate healthcare
• Training Package
• Virtusity / in-house training

And a lot more!

,[Activate marketing across all brands – work closely with existing marketing teams (VirtusLab & Softwaremill) to launch campaigns, build thought leadership, and create compelling content for technical and business audiences., Lead US expansion – drive visibility and engagement at key US events, build awareness through storytelling and case studies, and generate the first qualified pipeline from the US within 90 days., Showcase European excellence – promote VirtusLab Group expertise in Developer Experience (DX), Data (AI/ML), and Scala, across Europe and the US., Unify and differentiate – establish VirtusLab as the Group parent brand while strategically positioning and activating sub-brands where relevant., Act as a visible and authentic ambassador of VirtusLab Group – sharing our story across public channels, conferences, and executive communities to build trust and recognition., Leverage modern AI tools – apply AI-driven tools to boost team productivity, campaign impact, and marketing efficiency., Cooperate with Tech Executives and CxOs – offering insight, strategy, and confidence in marketing-led growth.] Requirements: Brand Advocacy, Brand strategy, Global brand expansion, Strategy Additionally: Building tech community, Flexible hybrid work model, Home office reimbursement, Language lessons, MyBenefit points, Private healthcare, Stretching, Training Package, Virtusity / in-house training, Free coffee, No dress code, Free snacks, Free beverages, Bike parking, Modern office, Shower, Kitchen, Playroom.

Kategorie

marketing

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