Digital Marketing & Web Optimization Specialist

We are looking for a Digital Marketing & Web Optimization Specialist who will focus on three key areas: SEO, web mastering, and email marketing. You will make sure our website is well-optimized, technically sound, and visible in search engines, while also driving engagement through targeted email campaigns. This is a role for someone who combines technical precision, analytical mindset, and creative communication skills.

SEO (Search Engine Optimization)

• Implement and optimize on-page and off-page SEO.

• Conduct keyword research and competitor analysis.

• Monitor search engine rankings and propose improvements.

Web Mastering

• Maintain and update company websites (CMS platforms – WordPress, Drupal, Joomla).

• Use basic HTML & CSS for small adjustments and content optimization.

• Ensure usability, performance, and content accuracy across web pages.

Email Marketing & Automation

• Plan, create, and send targeted mailing campaigns.

• Segment audiences and track performance (open/click-through rates).

  Work with platforms such as Mailchimp or HubSpot.

Analytics & Reporting

• Track SEO performance and email campaign effectiveness (Google Analytics, GA4).

• Create simple reports and dashboards.

• Recommend improvements based on data.

What We’re Looking For

• 3+ years of experience in SEO, website management, or email marketing.

• Hands-on experience with CMS (WordPress or similar).

• Basic HTML & CSS skills.

• Familiarity with email platforms (Mailchimp, HubSpot).

• Strong analytical mindset and ability to translate data into actions.

Hledáme

• CSO
• CMS
• Česky - domluvit se
• Anglicky - plynule
• Úroveň: Medior
• Praxe: 3 roky
• SŠ Vzdělání
• VŠ Vzdělání