CRM Operations & MarTech Enablement Lead @ Welltech

CRM Operations & MarTech Enablement Lead @ Welltech

Polsko

What We’re Looking For

We’re looking for an experienced CRM Operations & MarTech Enablement Lead to join our Customer Engagement & Retention team. In this role, you’ll ensure our CRM and marketing technology stack delivers reliable data, seamless integrations, and world-class campaign execution across our three apps.

✨ The ideal profile:

• 8+ years in CRM operations, MarTech, or lifecycle marketing roles in digital product or app-based businesses. 
• Hands on expertise with a range of CRM/marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud, HubSpot). 
• Proven experience working across large-scale and niche MarTech solutions. 
• Strong technical foundation (SQL, APIs, data warehouse integrations, ETL processes).Deep understanding of data governance, privacy, compliance (GDPR/CCPA) 
• Demonstrated experience owning deliverability strategy, including IP management and domain separation, with measurable improvements in inbox placement. 
• Excellent stakeholder management, cross-functional collaboration, and project leadership skills. 

? Who Are We?

Welcome to Welltech—where health meets innovation! ? As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

Process :

⭕ Recruiter call —> ⭕ Meet a team member —> ⭕ Skills assessment—> ⭕ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

,[Own CRM data operations, governance, and integrations to power lifecycle campaigns across apps and channels. , Partner with MarTech teams to vet vendors and evaluate solutions, with Customer Engagement & Retention being the key business owners. , Collaborate with Data Engineering and Analytics to ensure accurate data flows, event tracking, and segmentation capabilities. , Lead and evolve email and cross-channel deliverability strategy, including:, Monitoring inbox placement, sender reputation, and engagement signals. , Managing dedicated and shared IPs, including IP warm-up and reputation monitoring. , Establishing clear separation of marketing and transactional sending domains to protect reputation and ensure reliability. , Implementing best practices in list hygiene, frequency management, and consent handling. , Ensuring authentication protocols (SPF, DKIM, DMARC) are correctly implemented and monitored. , Working with vendors and ESPs to conduct regular deliverability audits. , Enable lifecycle teams with tools, workflows, and templates that improve speed, reliability, and personalization. , Define and monitor KPIs for campaign effectiveness, data quality, deliverability, and operational efficiency. , Lead CRM/MarTech change management projects, including integrations, migrations, and rollouts. ] Requirements: Boost, CRM, Data engineering, Segmentation, IPS, Protocols, Audits, Iterable, Salesforce, Cloud, HubSpot, SQL, ETL, GDPR, Stakeholder management Additionally: Sport subscription, Private healthcare, International projects, Training budget, Lunch card.

Kategorie

marketing

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